PIERRE Sarah Hustead of Wall Drug in Wall has been elected President of the South Dakota Retailers Association Board of Directors. Board members are responsible for setting general policies, establishing goals and objectives, and determining legislative positions for the influential statewide business organization, founded in 1897.
Having served on the board since 2016, Hustead officially received the gavel from outgoing President Kevin Nyberg of Sioux Falls during the associations annual business conference on Jan. 13 in Pierre.
Since 1897, this organization has been the voice of retail and hospitality in South Dakota, Hustead said. Im humbled to take on this historic role and grateful for the opportunity to serve our dedicated members who make our communities stronger every day.
In addition to Hustead, three other business owners were named as officers: Jason Harms of Harms Oil Company as President-Elect, David Mickelson of Graham Tire as Secretary-Treasurer, and Kevin Nyberg of Nybergs Ace and Dakota Workwear in Sioux Falls and Watertown as Past-President.
Six first-term board members were elected to serve in 2025, including Nick Caton of Killians Food & Drink in Spearfish, Melissa Johnson of Oh My Cupcakes! in Sioux Falls, Erin Krueger of Freeds Fine Furnishings in Rapid City, Rodney Messmer of Lynns Inc. in Rapid City, Michael Shoup of Oahe Pan in Pierre, and Rhonda Sprecher of Dont Spill the Beans in Huron.
RF Buche of the GF Buche Food Company based in Wagner and Scott Cross of Lewis Drug in Sioux Falls were re-elected to the board.
Outgoing board members were also recognized for their contributions: Steve Beck of Beck Motors in Pierre; Sean Dempsey of Dempseys Brewery Pub & Restaurant and Danger Von Dempseys in Watertown, Aberdeen and Brookings; Debra Jensen of Jensen Enterprises in Rapid City; and Susan Peterson of Buffalo Jump Off Ranch in Belle Fourche.
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