NVme prepares for pre-grand opening

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HURON — NVme - get it? - Huron’s newest exclusive fashion boutique, will host its pre-grand opening and ribbon cutting ceremony at noon on Friday, Dec. 15. NVme Boutique, located uptown in the Centre Plaza mall, is a unique woman’s retail store with a special selection of one-of-a-kind finds and sassy accessories, handpicked by owner and CEO, Nirvana Pride.
“I really want everyone to come out and explore what is new in town,” Pride said last week, “and since this is just the beginning, I want people to see it from the start and share with them my vision for the future. Our mission is to make you feel like you are the envy of them all. Here at NVme Boutique you will find nothing but blissful, unique, one-of-a-kind finds.”
In addition to clothing, NVme offers a line of accessories, including Bobbie Jae’, producing bold statements of understated style.
It’s easy to find that one of a kind handbag, clutch, jewelry, or eyewear. Pride also carries her very own fragrance line, “Envy The Girl Fragrance,” that has been very popular.
E.T.G.F. contains all natural ingredients — Vitamin E, jojoba oils, and pheromone additives specifically created by Pride herself. The long lasting oils carry sweet floral and woody notes of amber, white hibiscus, and fragrant coastal vibes of fresh fruit and mango. Pride is currently in the process of having her fragrance line commercialized nationwide for distribution in department stores.

Having recently relocated from St. Louis to Huron, Nirvana has brought her fashion and business sense with her. She attended Pima Medical Institute in Chula Vista, Calif., to become a certified medical assistant and phlebotomist. She later returned to school to become a certified chef at L’Ecole Culinaire in Clayton. Mo.
She opened her first boutique at University City in St. Louis in 2010. By 2013, she had relocated into two larger locations, one on the military base at Fort Leonard Wood, Mo.
She said she became an inspiration and mentor to other women desiring to succeed in the business world. Pride is quick to point out that her success came out of experiencing failures.
“What I’ve learned over the years is that no matter how hard the struggle, there is no success without the struggle,” Pride said, “focus on you and not others.”
Besides being an entrepreneur, Nirvana Pride has achieved celebrity status by authoring her own book “Fathom Me.” This book  is a heart felt touching story about forgiveness and releasing grudges, to become what God has destined you to be. She was invited to the South Dakota Festival of Books event held in September of this year. “This was my first author event that I had attended since I first published my book a couple of years ago. I was very excited when the South Dakota of Humanities Department contacted me that they were including my title.”  is currently working on her second book, Fathom Me Exposed, along with other titles in the making. Fathom Me Exposed, is part of the trilogy and will be released in the Spring of 2018. Her first work, Fathom Me, is now available at her boutique, off her website, www.shopnvme.com, and of course, Amazon.com.  
With Christmas just around the corner, NVme Boutique wants you to be the envy of them all! “NVme Boutique is here to bring you nothing but the best because that’s our attitude. We hope you enjoy the convenience, quality, and pocket savvy prices we offer.”Everyone is invited to the pre-grand opening to be held from 12 to 6 p.m., Friday, December 15 and again on Saturday, December 16. The entire store (with the exception of handbags and outerwear) will be 40% off and free earrings by Bobbi Jae’ will be given away. You’ll enjoy meeting author and business woman, Nirvana Pride, who best describes herself as a significant, modern woman who is a witness to her own growth, “My motivation is seeing my vision manifest itself, and knowing that I can make someone smile.”
Discover more details on Nirvana Pride and NVme Boutique by visiting her website at www.shopnvme.com, or follow her on any social media;  instagram, tumblr, or hashtag #weouthere, and be sure to stop by and offer Ms. Pride a well deserved congratulations on her success.

Photos by Diane Carter of the Plainsman
NVme is a new fashion boutique, located in Centre Plaza in the middle of Huron. The store offers a wide array of fashion clothing and accessories and will have its ribbon cutting and pre-grand opening on Friday. Below, owner and CEO Nirvana Pride poses in the store.