School branding policy passes first reading


HURON — Now that the Huron School District has taken the steps to have a logo created, which would  hopefully be used in  all school functions, the Huron School Board needed to take steps to protect the use of that logo.
At its Oct. 9 meeting the school board passed a first reading that outlines the guidelines for using the Huron School District logo, has a specific list of things that are not appropriate usage, and provides an application for vendors who wish to incorporate the logo into marketable products in the area.
The policy will now receive a second reading, likely at the Oct. 22 board meeting, prior to formal adoption.
“We just really need to have something in place that specifies how the logo can be used,” said board member Craig Lee, who helped work on drafting the policy. “We want vendors to use the logo, but we need to make sure it is used correctly.”
In addition, Lee noted that there needed to be some regulation of the logo so that the board has recourse if there is someone using the logo who has not been licensed to do so.
“This gives us the guidelines to enforce our policy,” he added.
Rodney Mittelstedt presented the district “Good News” report, although he noted it was more of an ESL (English as a Second Language) update.
Mittelstedt said that the number of ESL students in the district has steadily increased over the past 10 years, while those in the program who are in their first year in the country has steadily decreased.
“We have 821 students, or approximately 31 percent of our enrollment, who are part of the ESL program,” he told the board, “athough those numbers may have changed a bit, as we had some late enrollments this week.”
The BUchanan K-1 and Madison 2-3 Learning Centers both show 204 students in the program. The numbers fall at the Washington 4-5 Center and continue to drop through Hurom Middle and High Schools.
A total of 13 nations are repesented in the Huron School District, Mittelstedt reported.
In other action, the board:
Heard Superintendent Terry Nebelsick congratulate the HHS Marching Band for its success thus far this season.
Learned from Business Manager Kelly Christopherson that the budget outlays and revenues are right on target compared to previous years.
Approved new hires, resignations and two open enrollments as part of the consent agenda.
Approved the nomination of Tim Van Berkum as the district Legislative Action Network Representative; and Shelly Siemonsma (delegate) and Van Berkum (alternate) to the Associated School Board of South Dakota Assembly later this year. Board member Garret Bischoff is a state board member.
Approved, after a short executive session, the open enrollment of three additional students.

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